SONY發布DSLR-A380、DSLR-A330、DSLR-A230三款ALPHA單眼相機上市訊息，除這三款相機外另外發布了
DSLR-A380
DSLR-A330
DSLR-A230
全新四支鏡頭皆採用內建馬達設計(SAM)
DT 50mm F/1.8 SAM ( SAL-50F18 )鏡頭
DT 18-55mm F/3.5-5.6 SAM (SAL-1855)鏡頭
DT 55-200mm SAM ( SAL-55200 )鏡頭
DT 30mm F/2.8 SAM (SAL-30M28) 鏡頭
HVL-F20AM 閃光燈
新聞稿
http://www.sony.jp/CorporateCruise/Press/200905/09-0518/
SONY INTRODUCES THREE MAINSTREAM ALPHA CAMERAS DESIGNED FOR
FIRST-TIME DIGITAL SLR BUYERS
SAN DIEGO, May 17, 2009 – Sony is making it easy for first-time digital SLR
buyers to step up from point-and-shoot digital still cameras with the
introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380,
DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.
Uniquely Matched to Customers’ Needs
The new cameras are designed to overcome challenges faced by many customers
taking their first steps in DSLR photography. Without compromising performance
and versatility, the new models are smaller, lighter, easier to use and offer
innovative expansion options not found in other systems.
“Our new alpha cameras, lenses and accessories make it easier for new users to
get the great photos they expect without the steep learning curve that DSLRs
have traditionally required,” said Kristen Elder, senior manager for the alpha
business at Sony Electronics Inc. “By overcoming the obstacles, we’ve made it
much easier for newcomers to take great pictures with DSLRs.”
Light and Compact
The 10.2 megapixel α230 camera is the lightest, most compact alpha DSLR camera
body ever at 15.9 ounces. The 10.2 megapixel α330 and the 14.2 megapixel α380
cameras are also smaller and lighter than their predecessor models (the
DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and
feature an intuitive control layout that allows for easy single-handed
operation.
SteadyShot INSIDE™ in-camera image stabilization is built into each camera body,
so every α-mount lens benefits from the ability to minimize blur due to camera
shake.
Quick AF Live View System
Both the α380 and α330 cameras offer Sony’s Quick Autofocus (AF) Live View
technology, so you can frame photos on the camera’s LCD screen as well as in the
optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live
View maintains the rapid response of a DSLR, while avoiding the focus delay
common to other live view systems.
The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD™ screen that is
easy to view even in bright sunlight. Additionally, the LCD on the α380 and α330
models can be tilted up or down, making it easy to frame your subject from high
or low positions, otherwise difficult to see using an eye-level viewfinder. The
range of adjustment has been increased from their predecessors, making it even
easier to get shots from difficult angles.
By combining Quick AF Live View and an adjustable LCD, users can frame the scene
without holding the camera in front of their face, allowing parents, for
example, to maintain eye-contact when photographing their children for more
natural expressions.
An HDMI™ terminal gives you the option of connecting your camera to a compatible
HDTV and playing back your images in high definition quality (HDMI cable
required, sold separately). Additionally, BRAVIA® Sync™ works with compatible
Sony® BRAVIA HDTVs to let you control camera playback using the television’s
remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately).
The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo™,
Memory Stick PRO-HG Duo™ and SD/SDHC media (sold separately).
Built-in Help Guide
The α380, α330 and α230 models are Sony’s first DSLR cameras to feature a
graphical user interface (GUI) with built-in on-screen Help Guide.
The Help Guide offers clear, concise explanations of various modes and settings,
while the Graphic Display helps you understand the relationship between aperture
and shutter speed, as well as the effect each has on photographic results.
Systems, Lenses and Flash
Making it easier for first-time DSLR users to get started, the new Sony cameras
come in camera-and-lens packages. In addition to the two new standard zoom and
telephoto lenses that are offered with the camera bodies, the company introduced
new portrait and macro lenses. These purpose-built lenses make it much easier to
obtain professional-looking, creative results.
Optimized for use with APS-C sized image sensors, these lenses feature a Smooth
Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth,
quiet operation, and high optical performance in a compact size.
The DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855) incorporates
aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens
with outstanding image quality. The DT 55-200mm F/4-5.6 telephoto zoom lens
(model SAL-55200/2) features an ED glass element and helps bring distant
subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200
lenses are available separately, or packaged as kits with the new cameras.
To make the benefits of portrait and macro photography easier and more
accessible, Sony is introducing a DT 50mm F/1.8 portrait lens (model SAL-50F18)
and DT 30mm F/2.8 (model SAL-30M28) macro lens. The wide aperture SAL-50F18 lens
helps users capture beautiful portraits with gently defocused backgrounds while
the SAL-30M28 macro lens captures intricate close-ups. Both techniques are
difficult to achieve with standard lenses.
To help users take better shots with flash, Sony offers an affordable, compact
external flash unit (model HVL-F20AM) that is simple to operate. Unlike a
camera’s built-in flash, this external flash provides higher output (Guide
Number 20), and enables users to bounce light off the ceiling to eliminate harsh
shadows and achieve more even illumination when shooting indoors.
Pricing and Availability
Pre-orders will begin on May 18, 2009 at www.sonystyle.com/retail and at
selected retailers nationwide. The cameras and a range of accessories will be
available in July at Sony Style® retail stores (www.sonystyle.com/retail), at
military base exchanges and at authorized dealers nationwide.
The α380L, α330L and α230L will cost about $850, $650 and $550, respectively.
The L series one-lens kit comes with the SAL-1855 standard zoom lens.
The α380Y, α330Y and α230Y will cost about $1050, $850 and $750, respectively.
The Y series two-lens kit comes with both the SAL-1855 standard zoom and
SAL-55200 telephoto zoom lenses.
The SAL-1855 standard zoom lens will cost about $200.
The SAL-55200 telephoto zoom lens will cost about $230.
The SAL-50F18 portrait lens will cost about $150.
The HVL-F20AM flash will cost about $130.
